RUBEN FM’S FIRST ANNIVERSARY REPORT
- Published: Monday, 27 November 2017 12:39
Over the past year, the way information is passed and received in Mukuru has greatly changed, radio being the most reliable source of information in Mukuru has enhanced communication between the residents of Mukuru. Ruben FM has achieved tremendous achievements over the past year on many issues unique to the Mukuru residents.Advocating for basic human rights, swift responses to the cholera outbreak in Mukuru, eradication of gambling machines, empowering and uniting the community are just but a few examples of the achievements of the past year.
These achievements include winning the trust of the community and our partners who have come on board to support Ruben FM events and programs, we have achieved positive behavior change like stopping gambling, reducing crime rate just to mention but a few.
Ruben FM has enhanced real time flow of communication in Mukuru, our topics and our programs are tailored made to impact the psycho social aspect of the community.For so many, the radio is their only way of knowing what is happening outside of their community. Ruben FM is the tool that can, and will, enhance social change for its community.Judging from the favorable responses received through social media and talk-back, broadcast relay significant information as well as entertainment to all age groups and social stratum within the community.
Educating and sensitizing the people around health issues has resulted in the Wednesday mid-morning talk-back health program being an interactive and popular program. Children also benefit from programs specifically designed for their interest and listening. Increased participation and that sense of ownership among the audience has made the radio an important part of this community’s participation in the daily programming tailor made to suit the unique Mukuru audience.
Crime; drug abuse; peaceful and harmonious co-existence; behavior changes, security among others have all featured in the specific programs designed for the youth of Mukuru.
Women issues have been given a voice in the programming hence allowing women, young mothers and girls have their issues addressed. Devotional programs which run on Sundays and every morning also keep the audience morally and spiritually upright
Ruben FM is the voice of the community bringing about change to the residents of Mukuru.The radio station was launched on 19th November 2016 and marked its first year of operation on 19th November 2017.To mark this first year of operation in a style, Ruben FM organized two events on the same day to thank the Mukuru Community for its support for the last one year. We had a roadshow on 18th November 2017 and later on held Mr&Miss Ruben FM and First anniversary celebration.
ABOUT 1st ANNIVERSARY EVENT
The 1st Anniversary event was preceded by the Ruben FM @1 caravan traversing all the Mukuru slums namely Mukuru kwa Ruben, Mukuru kwa Njenga, Sinai, Lunga Lunga, Kingstone, Mukuru Kayaba and other areas of our broadcasting range like Pipeline Estate, Imara Daima Estate, Donholm, Tassia and Vumilia.
The caravan traversed through these areas on the 18th November and featured entertainment and give-aways hyping the main event so as to attain a maximum attendance. The road show began at around 10am in the morning and ended at 4PM in the evening .We had a total of eight stop overs where we interacted with our listeners and gave them t-shirts and water filters from our partners.The station manager,production manager and Ruben FM staff thanked the community for its support for the last one year and promised to continue giving them quality programs for next year.Our partners, LadyBikes and Kohler Clarity Water Filters used the opportunity to tell the residents about their new products and services.
MR AND MISS RUBEN FM
Mr. and Miss Ruben fm is a beauty pageant founded on a deep inspiration to empower the youths residing in Mukuru slums. It’s a project to bring them together, expose them to the global community, teach them on various life skills and mentor young ladies and men on being better role models to the community of Mukuru slums and other youths living in slums across Africa.The mission is to ignite a young dream, to mentor, to inspire and to encourage the youths living in the slums that despite the poor environment with limited facilities, they can still achieve their dreams.
This event was carried out in 3 stages:
• Identity and branding
• Event organization
The event organization was spearheaded by Ruben fm with the help of other stakeholders so as to make this event a success. Ruben FM partnered with two organisations namely ; Ladybikes and Kohler Water Filters.
PUBLICITY AND PROMOTION
The key areas of promoting the event included:
• Media publicity the main media station being Ruben fm.We had quite a number of live talk show programs on radio to talk about the significance of the event to Mukuru Community.
• Online platforms - online is very key since we are living in an increasingly digital world. These include social media platforms such as face book, twitter, instagram, snap chat etc to be able to reach a larger mass of young people
• Word of mouth – we informed most of our listeners about this event who spread the message by word of mouth to other community residents.
• Print media such as banners and posters.
The competition was very stiff with fourteen contestants competing for the two crucial positions. The journey of getting Mr. and Miss Ruben FM began with auditions which took place at Ruben Centre and the last event held at Deep West Club, Nairobi West. PATRICK WANYOIKE and EVERLINE WAIRIMU won Mr. and Miss Ruben FM respectively.
MR AND MISS RUBEN FM event attracted a huge attendance from Mukuru slums .The radio presenters and management together with Ruben Centre administration gave very nice speeches thanking the community for cooperation in the last one year and ensuring that Ruben FM becomes number one community radio station in Kenya.
The first year of operation has been very successful for Ruben FM. We have achieved a lot for the community and we look forward to achieving more in the second year. We thank all our partners and donor for the continued support and we assure them that Ruben FM will never let them down.
Name : Thomas Ochieng’ Position: Station Manager.